The answer here is real simple: delete it. It is no more real on your mobile/cell phone that it is in your email. And just because it's one your cell phone does NOT make it real. It's still a scam. It does not matter if you get 35 of them, not one single one of them is real. Lottery emails are always fake, on your cell, in your email or whatever else. Unless you buy a ticket you cannot win. Read more at http://antifraudintl.org/showthread.php?t=6836. We're seeing a lot of these for Coca Cola apparently making the rounds of people's phones in India and a FIFA 2010 World Cup one apparently making the rounds in South Africa.